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| Our service at Riverfield Farm covers the
whole spectrum of coarse fish - from breading through to delivery to the
customer. At each point quality control is paramount. We breed fish from
specially selected brood stock from our own ponds and because we operate
on a very large scale, our choice of brood fish will always be of the
highest quality. The Tiny fry from our hatchery go through a process of natural selection in their own ponds to ensure that only the healthiest fish survive to be transferred to other ponds for growth. With 60 ponds available for growing stock, we give each species its own pond, and grade the stock in each pond by age. Oxygen levels in ponds are maintained by paddle-wheel aerators so that fish are never under stress. We use only the highest quality of feed delivered through electronically controlled automatic feeders to maximise nutrition and growth as well as efficiency of feeding. Regular health checks on fish are a further guarantee of quality. We use an independent biologist to check every batch of our fish and report on their condition. The reports are freely available to customers and prospective purchasers. We can supply any type of coarse fish, but the bulk of our orders are for carp. To improve our product, we have developed a hybrid strain of carp that is resistant to several diseases and has advantageous growth rates.
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| We aim to match the quality of our product
with the highest levels of customer service. Most of our business
consists of repeat orders from customers whom we have dealt with over a
number of years. Orders are tailored exactly to customers' requirements in terms of age and size and are typically from 10,000 to 15,000 fish. We will only take orders for fish where we can guarantee delivery within a stated time. As a rule we cannot supply orders for less than £1,000 unless the customer is close to the site of a larger delivery. After taking an order, we handle the Section 30 Licence from the Environment Agency granting us permission to move fish. Fish are transported in modern purpose-built tanks, which offer the best possible environment and a certainty that they will arrive with the customer in a stress-free state. Following the issue of the Section 30 Licence, deliveries usually take 7 days and are arranged at a time and place convenient to the customer. Where possible, we prefer to deliver early in the morning as stock fish travel best overnight. If a customer requires a particular type of fish not shown on our price list, we can source it from ather waters. We use state-of-the-art electro-fishing equipment and nets and ensure that the equipment is thoroughly disinfected before it leaves Riverfield and before it comes back. We will always replace fish from other waters , if they fall short of customer's expectations in any way. |
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| Building on 20 years of sustained business growth and a track record of quality and service, we have begun to construct 30 acres of new lakes for raising fish aged from two to five years to increase our size range. |